Internet Marketing – Managing The Need To
Would you agree with the following statement - Internet marketing has to begin with a ‘want to’? If you said yes you answered sensibly. After all, the entrepreneurial spirit is based on the personal desire of the individual. So it just makes sense that Internet marketing would be part of that internal desire. The truth is Internet marketing is rarely something an individual enjoys. The better statement might be that Internet marketing begins with a ‘need to’. Herein lies the distinction; entrepreneurialism begins with a ‘want to’, but Internet marketing is something that you need to do even if you despise the marketing side of business.
Yes, you do have a choice, but one of those choices will leave you without customers. The skills for Internet marketing can be learned. Like other administrative skills, Internet marketing is something that a business owner may not want to tackle because it is often uncomfortable to promote either yourself and your skills or the business you own, but the promotion of your company is vital to its success. This is likely why some very competent individuals do not pursue an online business. The fear of promoting a business can almost become a phobia for some.
A ‘can do’ attitude tackles the notion that the ‘need to’ of Internet marketing should be take care of even when you don’t ‘want to’. This happens as the individual learns more about the skill sets involved and the Internet marketing tools that are available both online and off. This is not a ‘how to’ article – this is a ‘need to’ article. Children don’t WANT to brush their teeth, but parents know that cavities can and will develop if the child does not keep their teeth clean. Teens do not WANT to eat a well balanced diet, but parents know that if they don’t there will likely be health issues and acne to deal with. Adults may not WANT to accept responsibility by working for someone or starting their own business, but they know that if they don’t work the bills will not be paid. Sometimes want must be replaced with need. Throughout our lives we are confronted with things that conflict with what we think we WANT. Those conflicts stretch us so we have a clear understanding of how to work through the NEEDS. If we are always allowed to have our way by being given everything we want then we will never be able to manage being able to do those things that need to be done.
We will put it off or try to make someone else responsible for those things for which we are ultimately responsible. The growth of your business depends on your ability to get the word out and keep your business as high profile as possible. Even if your tendency is to develop a website and simply hope people come and buy from you it will not happen unless you take the ‘need to’ of Internet marketing and actually do something about it. You can do it. Will you?.
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