Market Masters






Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

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The Cim Handbook Of Strategic Marketing

RRP $242.99

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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.


The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.
The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy
The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.
Colin Egan is Professor of Strategic Management at Leicester Business School.
Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
Reference source to guide effective marketing practice
Supportive material for managers and employees who are building their marketing competence by attending training programmes
Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle


Global Markets And Financial Crises In Asia

RRP $370.99

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Why did the financial crises break out in Asia? Why did they Spread? Why did Argentina unravel? How can we prevent or manage these new types of financial crises? What new domestic, regional and global institutions do we need to build so that a global financial crisis and depression can be avoided? Haider A. Khan presents a new theory of financial crises in the age of globalization from an evolutionary perspective and suggests policies that may be necessary for averting or managing new financial crises. Starting with the Asian financial crises, he identifies new types of financial crises that result from a combination of liberalization, weak domestic institutions for economic governance and a chaotic global market system without global governance institutions. Suggested solutions involve building new institutions or global and domestic governance and domestic and international policy reforms.


Successful Seo And Search Marketing In A Week

RRP $14.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Managing Without Growth : Slower By Design, Not Disaster

RRP $289.99

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`Peter Victor?s book is a carefully crafted argument for managing without growth. It is not only an up-to-date survey of the latest thinking on energy, climate, and population, it offers practical policy responses to these challenges. This book is a must read for academics and policymakers concerned with environmental integrity and human well-being.? John Gowdy, Rensselaer Polytechnic Institute, US


Housing Markets In Europe

RRP $543.99

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During the recession in the years 2008-2009, the most severe for mature economies in the post-war period, housing markets were often mentioned as having a special responsibility. The objective of this book is to shed light on the cyclical behaviour of the housing markets, its fundamental determinants in terms of supply and demand characteristics, and its relationship with the overall business cycle. The co-movements of house prices across countries are also considered, as well as the channel of transmission of house price changes to the rest of the economy. Particular attention is paid to the effects on private consumption, through possible wealth effects. The book is a compilation of original papers produced by economists and researchers from the four main national central banks in the euro area, also with the participation of leading academics.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters