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Sport Marketing:Managing the Exchange Process Â presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context. Â
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Praise for Managing the Audit Function<br> "The corporate governance issues, accounting irregularities, and legislative actions that have taken place over the past two years have elevated the role and importance of the internal audit function. Managing the Audit Function provides a valuable guide and reference tool for those charged with either executing or overseeing this function."<br> -- Daniel S. Kaplan, Business Risk Services Partner<br> Ernst & Young LLP<br> "It was refreshing to read Internal Audit literature with the appropriate focus on information systems and information systems auditing, since computer systems play such a key role in the processing of accounting transactions and the performance of business operations in today's business environment."<br> -- William J. Powers, Partner, National Director<br> Information Systems Assurance Services<br> BDO Seidman, LLP<br> "Cangemi and Singleton have created a knowledge management tool for the creation of quality audit manuals and functions. Managing the Audit Function is an important book for all audit managers, and with the addition of new and updated material, including information on the implications and requirements of the Sarbanes-Oxley Act, it provides the information to keep pace with changing conditions affecting the audit function."<br> -- Robert S. Roussey, Professor of Accounting<br> Leventhal School of Accounting, University of Southern California<br> International President, Information Systems Audit and Control Association<br> " This is basically a procedures manual for an internal auditing department that has been prepared by two of the world's most knowledgeable IT auditors. The book is a handy tool because examples are given throughout of relevant audit documents, such as audit reports, responses to reports, responses to delinquent responses, matrices, checklists, and flowcharts. Every audit department should have this book as a reference manual."<br> -- Dale L. Flesher, PhD, CPA, CMA, CIA, CFE, CGFM<br> Professor of Accountancy and Associate Dean<br> University of Mississippi
Industry leader, Carol Dahl has thoroughly revised and updated her classic text International Energy Markets: Understanding Pricing, Policies, and Profits. The second edition uses updated examples, statistics and models to explore energy policy, economics, institutions, and production in a global context. It will be of interest to anyone who wants to learn more about the global energy industry, and is a perfect classroom resource. With this book you will: * Learn the fundamentals needed to make sound economic, business, and government policy decisions relating to energy industries. * Gain a better understanding of energy markets through economics, mathematical optimization, simulation, and forecasting. * Obtain historical, institutional, engineering and technical knowledge of energy production, transportation, and transformation. * Explore models for understanding and managing energy resources in a global environment. * Understand the basics of energy generation.
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