Market Masters





Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






Global Markets And Financial Crises In Asia

RRP $370.99

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Why did the financial crises break out in Asia? Why did they Spread? Why did Argentina unravel? How can we prevent or manage these new types of financial crises? What new domestic, regional and global institutions do we need to build so that a global financial crisis and depression can be avoided? Haider A. Khan presents a new theory of financial crises in the age of globalization from an evolutionary perspective and suggests policies that may be necessary for averting or managing new financial crises. Starting with the Asian financial crises, he identifies new types of financial crises that result from a combination of liberalization, weak domestic institutions for economic governance and a chaotic global market system without global governance institutions. Suggested solutions involve building new institutions or global and domestic governance and domestic and international policy reforms.


Successful Seo And Search Marketing In A Week

RRP $14.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Nonprofit Marketing

RRP $378.99

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Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.


Managing Fdi In A Globalizing Economy

RRP $315.99

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The rapid growth of developing Asia has attracted, and been facilitated by, foreign direct investment (FDI). Potential benefits of FDI inflows extend far beyond financial resources, but costs may entail as well. Governments throughout the region have been striving to find an appropriate policy mix for FDI that will maximize the net benefits for their economies. There is considerable variation in policies and experiences with FDI across countries. This study looks at FDI flows, consequences, and policies in developing Asia. It focuses on a diverse set of six Asian countries and draws lessons from their experiences in managing FDI. TUAN BUI Institute of World Economy, Hanoi, Vietnam NAK-GYUN CHOI Korea Institute for International Economic Policy, Seoul, Korea EMMA XIAOQIN FAN Asian Development Bank, Manila, Philippines JUNE-DONG KIM Korea Institute for International Economic Policy, Seoul, Korea BUSABA KRAIRIKSH Thailand Development Research Institute, Bangkok, Thailand NAGESH KUMAR Research and Information System for the Non-Aligned and Other Developing Countries, New Delhi, India SEONG-BONG LEE Korea Institute for International Economic Policy, Seoul, Korea DEUNDEN NIKONBORIRAK Tha


Marketing Management

RRP $511.99

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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others.

With global contributions grounded in the authors' primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters