Market Masters





Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






Content Marketing In A Week

RRP $19.99

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You are just seven steps away from mastering content marketing

Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content

Content marketing just got easier

Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.

In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.

- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success

About the Author

Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.

As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.


Events Marketing Management

RRP $329.99

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.


The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students' knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.


Qualitative Market Research

RRP $425.00

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Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of 'best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in 'practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analysing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants. 'Dr Hy Mariampolski's massive and exemplary guide is just that. It is the ultimate training guide, mixing scholastic rigour with a very readable style, geared to serve as an encyclopaedic reference...The four sections on understanding qualitative research; managing qualitative research; group moderation and interviewing techniques; and analysis reporting and internal communication are packed with learning, practical advice, specific ways to achieve objectives, organisational tips and a lot of good sense...It's all there and I wish that I'd had this book to draw on when I first set up my shingle as a qualitative researcher' - Association of Qualitative Research - follow the link below to read the complete review


Managing Sustainable Tourism

RRP $423.99

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Intelligently designed tourism strategies for the twenty-first century Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth.Managing Sustainable Tourism discusses in-depth the sensible guidelines for protecting environment, heritage sites, and local culture while developing realistic tourism goals for compatible economic growth. Useful strategies for sustainable tourism are detailed for each tourism type, along with useful tried-and-true marketing techniques aimed at cooperation and respect for all types of environments. Case studies, research, and supplemental reading lists clearly illustrate ideas and the author's qualified suggestions.Managing Sustainable Tourism explores: the future of the tourism industry understanding sustainable tourism the economics of community growth through tourism marketing the sustainable tourism product nature tourism heritage tourism cultural tourism rural tourism practical guidelines for sustainable tourism a workable global sustainable tourism initiativeManaging Sustainable Tourism is an ideal resource for educators, students, developers, entrepreneurs, investors, tourism strategists, planners, policymakers, and anyone interested in sustainable tourism for the new millennium.


The Single European Market And Beyond

RRP $240.99

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Since the Single Europe Act (1986), attention has largely focused on the creation of a single European market and the much hyped date 1992'. This book examines what is actually entailed by the single market and looks at the other issues and implications of the Single Europe Act. It falls into four parts and considers the economic, fiscal, social and political dimensions of the processes of European unification.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters