Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Sport Marketing:Managing the Exchange Process Â presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context. Â
Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.
The first full-length exposition of what it terms a global city-global risks nexus, this volume crosses disciplinary boundaries to draw upon research from Security Studies; Geography; Sociology; and Urban Studies. Innovative in its approach integrating theories about Global Cities with those positing a Global Risk Society, Yee-Kuang Heng positions this research in the midst of two concurrent global trends that will gain more significance in coming years. The world is experiencing the consequences of not only rapid globalisation, but also urbanization. In 2008, the UN declared that more than half the world's population was now urban. At the same time, highly connected global cities like New York, London, Tokyo and Singapore also face rapidly spreading global risks such as pandemics and financial crises. Unique in developing a typology of global risks that threaten a global city like Singapore, beyond its Asian focus, the book also draws out thematic and policy lessons pertinent to other global cities. 'Global cities' do not simply materialize. They are dependent on a range of stakeholders at various levels that produce and re-produce its command and control capabilities, in the face of global risks. Singapore's experiences managing global risks in the financial; aviation; and maritime domains are common concerns shared by many countries and cities that have, or aspire to develop, similar critical infrastructure.
Originally published in 1983. With the prevailing uncertainties and wild fluctuation in exchange values at the time, the forward market in foreign exchange had become a vital issue for both governments and business corporations. This book by an expert practitioner in foreign exchange dealing describes how the forward market functions and analyses the constituent elements in its behaviour.
The two principal types of foreign exchange deal are examined; forward outright and swap, and explanations are given of how both operate. The linkage between forward rates and interest rates is also considered and the book investigates what factors cause deviation from parity conditions. In addition, there is a discussion of political risk and the forward contract and the role of speculation in forward exchange as well as the methods of hedging.
Market Masters Articles
Market Masters Books