Market Masters





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Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






Successful Seo And Search Marketing In A Week

RRP $14.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Market Oriented Product Innovation

RRP $574.99

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Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.


Investing In Financial Markets Is Not A Rocket Science

RRP $174.00

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Apart from being literate it is also important to be "financially literate" because 2/3rd of our lives is spent on earning, spending, saving and investing, for ourselves and for others. Given the uncertain times that we live in depending on bank fixed deposits, gold and/or real estate to build our wealth or reach our financial goals would be a futile attempt. It is time that we start looking beyond the obvious and start educating ourselves with the all important knowledge of managing our finances by understanding the opportunities. If we ignore or shy away from acquiring such knowledge there would be no one to blame except ourselves. There are several myths, misconceptions, prejudices and fear surrounding various asset classes that includes stocks, mutual funds and insurance which this book, stories weaved through conversational mode, endeavours to clear the haze by offering clarity over financial instruments answering several critical questions and can confidently say the content would enhance the knowledge on various financial products and services that is presented through lots of examples explained using simple language. The content can also be treated as a "self-help" book on simplifying the investment knowledge. The final outcome after reading the book would be the feeling of being an "informed investor."


Managing Financial Institutions

RRP $274.99

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This book goes beyond traditional financial institutions textbooks, which tend to focus on mathematical models for risk management and the technical aspects of measuring and managing risk. It focuses on the role of financial institutions in promoting social and economic goals for the communities in which they operate for the greater good, while also meeting financial and competitive challenges and managing risks.

Cooperman divides the text into seven easily teachable modules that examine the real issues and challenges that managers of financial institutions face. This includes the transformative changes presented by social unrest, climate change and resource challenges, as well as the changes in how financial institutions operate in light of the opportunities that rapid innovations and disruptive technologies offer. The book features:

  • Up-to-date coverage of new regulations affecting financial institutions, such as Dodd Frank and new SEC regulations
  • Material on project financing and new forms of financing, including crowd funding and new methods of payment for financial institutions
  • New sustainable finance models and strategies that incorporate environmental, social, and corporate governance considerations
  • A new chapter on sustainable financial institutions, social activism, the greening of finance and socially responsible investing
  • A new chapter on managing and measuring social and environmental risks

Practical cases focusing on sustainability give readers insight into the socioeconomic risks associated with climate change. Streamlined and accessible, Managing Financial Institutions will appeal to students of financial institutions and markets, risk management, and banking. A companion website, featuring PowerPoint slides, an Instructor's Manual, and additional cases, is also available.


The Electronic Call Auction: Market Mechanism And Trading

RRP $24.99

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ROBERT A. SCHWARTZ The primary objective of this book is to consider how the inclusion of electronic call auction trading would affect the performance of our U.S. equity markets. The papers it contains focus on the call auction and its role in a hybrid market struc­ ture. The purpose is to increase understanding of this trading environment, and to consider the design of a more efficient stock market. This book had its origin in a symposium, Electronic Call Market Trading, that was held at New York University's Salomon Center on April 20, 1995. Nearly 150 people from 16 different countries attended. At the time, three proprietary trading systems based on call auction principles (The Arizona Stock Exchange, Posit, and Instinet's Crossing Network) had been operating for several years and interest already existed in the procedure. Since the symposium, increasing use has been made of call auctions, primarily by the ParisBourse in its Nouveau Marchi: and CAC markets, by Deutsche Borse in its Xetra market, and in the U.S. by OptiMark. Rather than being used as stand alone systems, however, call auctions are now being interfaced with continuous markets so as to produce hybrid market structures, a development that is given considerable attention to in a number of the chapters in this book.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters





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Website Investments