Sport Marketing:Managing the Exchange Process Â presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context. Â
Industry leader, Carol Dahl has thoroughly revised and updated her classic text International Energy Markets: Understanding Pricing, Policies, and Profits. The second edition uses updated examples, statistics and models to explore energy policy, economics, institutions, and production in a global context. It will be of interest to anyone who wants to learn more about the global energy industry, and is a perfect classroom resource. With this book you will: * Learn the fundamentals needed to make sound economic, business, and government policy decisions relating to energy industries. * Gain a better understanding of energy markets through economics, mathematical optimization, simulation, and forecasting. * Obtain historical, institutional, engineering and technical knowledge of energy production, transportation, and transformation. * Explore models for understanding and managing energy resources in a global environment. * Understand the basics of energy generation.
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.
Managing Diversity at Work equips students with a thorough understanding of the advantages and challenges that workplace diversity presents, as well as the techniques to maximize these advantages, and overcome the challenges in order to manage effectively.
The book offers a comprehensive survey of demographic groups, and an analysis of the history of these groups to give students an understanding of the dimensions of diversity. From this foundation, students are taught how to manage diversity within teams, and how to work globally in a multicultural world.
Offering a fresh look at diversity management, this book will serve students of diversity, human resource management and organizational studies.
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