Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.
More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.
This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
The book covers topics such as cell timing and power modeling; interconnect modeling and analysis, delay calculation, crosstalk, noise and the chip timing verification using static timing analysis. For each of these topics, the book provides a theoretical background as well as detailed examples to elaborate the concepts.
The static timing analysis topics covered start from verification of simple blocks useful for a beginner to this field. The topics then extend to complex nanometer designs with in-depth treatment of concepts such as modeling of on-chip variation, clock gating, half-cycle paths, as well as timing of source-synchronous interfaces such as DDR. The impact of crosstalk on timing and noise is covered as is the usage of hierarchical design methodology.
This book addresses CMOS logic gates, cell library, timing arcs, waveform slew, cell capacitance, timing modeling, interconnect parasitics and coupling, pre- and post-layout interconnect modeling, delay calculation, specification of timing constraints for analysis of internal paths as well as IO interfaces. Advanced modeling and analysis concepts such as controlled current source timing and noise models for nanometer technologies, power modeling including active and leakage power, crosstalk timing and crosstalk glitch calculation, verification of half-cycle and multi-cycle paths, false paths, synchronous interfaces are also covered.
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