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Green Marketing In A Unified Europe

RRP $287.99

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The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of:

  • European green marketing strategies
  • the practice of sustainable development in Europe
  • eco-friendly companies and their practices
  • consumer green environmentalism
  • European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.


Static Timing Analysis For Nanometer Designs

RRP $574.99

Click on the Google Preview image above to read some pages of this book!

The book covers topics such as cell timing and power modeling; interconnect modeling and analysis, delay calculation, crosstalk, noise and the chip timing verification using static timing analysis. For each of these topics, the book provides a theoretical background as well as detailed examples to elaborate the concepts.

The static timing analysis topics covered start from verification of simple blocks useful for a beginner to this field. The topics then extend to complex nanometer designs with in-depth treatment of concepts such as modeling of on-chip variation, clock gating, half-cycle paths, as well as timing of source-synchronous interfaces such as DDR. The impact of crosstalk on timing and noise is covered as is the usage of hierarchical design methodology.

This book addresses CMOS logic gates, cell library, timing arcs, waveform slew, cell capacitance, timing modeling, interconnect parasitics and coupling, pre- and post-layout interconnect modeling, delay calculation, specification of timing constraints for analysis of internal paths as well as IO interfaces. Advanced modeling and analysis concepts such as controlled current source timing and noise models for nanometer technologies, power modeling including active and leakage power, crosstalk timing and crosstalk glitch calculation, verification of half-cycle and multi-cycle paths, false paths, synchronous interfaces are also covered.



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Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters