Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
In this volume, leading researchers bring together current work on time perception and time-based prospective memory in order to understand how people time their intentions. This is the first account of many important topics concerning the timing of behavior, offered by scientists of diverse fields who in the past have exhibited an attitude of mutual 'benign neglect'. An explication of the rules which govern timing the future are of fundamental interest to anyone who wishes to explore the potential of human experience. Prospective memory - especially time-based - is a relatively unexplored way to study memory and few studies have been devoted to its neurobiological foundations. This volume aims to fill this void and will boost further interest in the field, while stimulating interdisciplinary research. Contents: Time Perception in Time-Based Prospective Memory (P Graf & S Grondin); Prospective Memory: Insights from Time Estimation Research (R Block & D Zakay); Dynamic Attending and Prospective Memory for Time (M R Jones); Intentionality and the Remembered Present (J Brown); Hypnosis, Imagery, and Remembering the Personal Future (K McConkey); Time Management (J Francis-Smythe); Time Monitoring and Activation of Intention Representations in Prospective Memory Tasks (A Goldstein & S Gonda); Time Monitoring and Executive Functioning: Individual and Developmental Differences (T Mantyla & M G Carelli); The Neural Correlates of Timing Functions (K Rubia); The Neurology and Neuropsychology of Time-Based Prospective Memory (J Cockburn); Prospective Memory Across the Adult Lifespan (P Graf); Representing Times of the Past, Present and Future in the Brain (W van de Grind); What It Takes to Remember the Future (J Glicksohn & M S Myslobodsky). Key Features First book of its kind to explore the neurobiological foundations of prospective memory Contains contributions by distinguished researchers in the field Readership: Researchers and practitioners in neurobiology and psychology, and as a core text for a graduate course in psychology, criminology, neurology and neurobiology.
Market Masters Articles
Market Masters Books