Market Masters





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Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






How To Market A Book

RRP $12.95

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The first job of an author is, of course, to write great books, but these days, their second job is to market them.

Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing.

This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur.

It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet.

There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.

How To Market A Book covers an extensive range of marketing principles, strategies and tactics:
Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity
Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free
Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases
Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.
Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

This is the second edition. Updated in 2014.


Facebook Marketing

RRP $16.99

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You're about to discover how to monetize your Facebook Fan Page Are you tired of struggling financially? Do you feel as though you're not able to bring your family the life they deserve, due to financial roadblocks? Are you ready to EXPLODE your income? How To Monetise Your Facebook Fan Page will share some of the best methods for earning money online using Facebook, and will provide step-by-step instructions on how to use this platform most effectively. If you are looking for a detailed roadmap that will guide you along the path to making thousands online using your Facebook Fan Page, this is the perfect book for you! Here Is A Preview Of What You'll Learn... Top methods for earning passive income using your facebook fanpage Detailed step-by-step instructions for each earning method How to create a responsive fan page that will attract the right audience who will be your customers for years to come Powerful tips and strategies that will help you with any earning opportunity you decide to pursue Finding and promoting the right product Creating an effective campaign Why the money is in the list Why its important to reward your users Much, much more!


Social Media Marketing Tips From A To Z

RRP $13.99

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Social Media is a fact of life and essential in today's business world. It is the way the modern world communicates. Everyone from 8-year-olds to 80-year-olds use social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin. Whether you need to remain a leader in your industry, grow your brand or establish a competitive spot in the market share; social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let's get started!


A Certain Share Of Low Cunning

RRP $396.99

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This book provides an account and analysis of the history of the Bow Street Runners, precursors of today's police force. Through a detailed analysis of a wide range of both qualitative and quantitative research data, this book provides a fresh insight into their history, arguing that the use of Bow Street personnel in provincially instigated cases was much more common than has been assumed by many historians. It also demonstrates that the range of activities carried out by Bow Street personnel whilst employed on such cases was far more complex than can be gleaned from the majority of books and articles concerning early nineteenth-century provincial policing, which often do little more than touch on the role of Bow Street. By describing the various roles and activities of the Bow Street Principal Officers with specific regard to cases originating in the provinces it also places them firmly within the wider contexts of provincial law-enforcement and policing history.

The book investigates the types of case in which the 'Runners' were involved, who employed them and why, how they operated, including their interaction with local law-enforcement bodies, and how they were perceived by those who utilized their services. It also discusses the legacy of the Principal Officers with regard to subsequent developments within policing. Bow Street Police Office and its personnel have long been regarded by many historians as little more than a discrete and often inconsequential footnote to the history of policing, leading to a partial and incomplete understanding of their work. This viewpoint is challenged in this book, which argues that in several ways the utilization of Principal Officers in provincially instigated cases paved the way for important subsequent developments in policing, especially with regard to detective practices. It is also the first work to provide a clear distinction between the Principal Officers and their less senior colleagues.


Basic Marketing

RRP $189.95

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Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.



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Market Masters





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