For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research.
With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses
In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
The original impetus for this research was provided several years ago by a request to assist Counsel for Fidelity Management and Research Corporation in analyzing the mutual fund industry, with particular emphasis on money market mutual funds. We were asked to focus our efforts on the mechanism by which the advisory fees of mutual funds are determined. This request arose out of litigation that challenged the level of advisory fees charged to the shareholders of the Fidelity Cash Reserve Fund. Subsequently, we were asked to provide similar assistance to Counsel for T. Rowe Price Associates regarding the fees charged to shareholders of their Prime Reserve Fund. 1940, advisers of Under the Investment Company Act of mutual funds have a fiduciary duty with respect to the level of fees they may charge a fund's shareholders. Since the passage of the Investment Company Act, there have been numerous lawsuits brought by shareholders alleging that advisory fees were excessive. In these lawsuits, the courts have failed to provide a set of standards for determining when such fees are excessive. Instead, they have relied on arbitrary and frequently ill-defined criteria for jUdging the reasonableness of fees. This failure to apply economic-based tests for evaluating the fee structure of mutual funds provided the motivation for the present book, which undertakes a comprehensive analysis of the economics of the mutual fund industry.
How will China's latest series of reforms affect the country's growing Capital Market? The Capital Market in China: A 60-Year Review, in 3 volumes, serves as the definitive resource on understanding and navigating China's capital market. Both a history and a guide, the 3 volumes of this set explain the methods of state investment and intervention in China, the development of asset-backed securities, and the substantial differences and striking similarities between the capital markets in China and the West. Cao Erjie, banking industry expert and former Investment Investigator at China Construction Bank, shares inside information and firsthand insights on the creation and evolution of the capital market in China. The Capital Market in China: A 60-Year Review offers a frank assessment of the state of the industry and: Explains the methods of asset depreciation and fixed-asset upgrading in China Examines corporate mergers and acquisitions in China Reveals the progression of China's venture capital funds Illustrates equity and bond financing in China Details shareholding reform and enterprise asset restructuring in China Provides real examples of how the capital market works in China
"Should Charlotte share? Guide readers through the decision-making process with this simple title that shows possible outcomes for common choices. Clear photographs present the scenario and possible outcomes, while simple text asks readers "What would you do?" Brief explanations after each scenario spark conversation for a deeper discussion of the issue."
This is a practical book with clear descriptions of the most commonly used nonmarket methods. The first chapters of the book provide the context and theoretical foundation of nonmarket valuation along with a discussion of data collection procedures. The middle chapters describe the major stated- and revealed-preference valuation methods. For each method, the steps involved in implementation are laid out and carefully explained with supporting references from the published literature. The final chapters of the book examine the relevance of experimentation to economic valuation, the transfer of existing nonmarket values to new settings, and assessments of the reliability and validity of nonmarket values. The book is relevant to individuals in many professions at all career levels. Professionals in government agencies, attorneys involved with natural resource damage assessments, graduate students, and others will appreciate the thorough descriptions of how to design, implement, and analyze a nonmarket valuation study.
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