Market Masters





Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






From State To Market?

RRP $29.99

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The Mitterrand years saw the transformation of business and its relationship to government. From State to Market, first published in 1996, details the governmental policies toward business that went from nationalization to privatization, deregulation, and ever-increasing European integration, bringing with them the move from a dirigiste, or state-directed, economy to a more market-oriented one. Professor Schmidt profiles the players, the interpenetrating elite of top business and government officials who share common state educational history and career track and who, as the beneficiaries of the all-pervasive culture of the state, have managed not only to maintain their hold in the ministries but also to colonize industry. This book, which spans the fields of public policy and political economy, contains both empirical information - the results of over forty interviews with top business and government officials - and a theoretical framework that sets French state-society relations in comparative perspective.


Content Marketing In A Week

RRP $19.99

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You are just seven steps away from mastering content marketing

Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content

Content marketing just got easier

Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.

In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.

- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success

About the Author

Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.

As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.


Transforming The Market

RRP $24.00

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Ever since the 2008 financial crisis, governments have struggled to restore the conditions for sustainable economic growth. In this book, Patrick Diamond warns that the policies being pursued risk repeating the errors that led to the crisis. Instead, he argues, we need to get away from the longstanding dichotomy of free-market fundamentalism vs. Keynesian interventionism and create a long-term national economic strategy which delivers fairer, greener and more sustainable growth. Diamond calls for a new politics of production: rebalancing consumption and investment; rebalancing manufacturing and financial services; rebalancing the differential growth rates of the North-East and South-East of England; and rebalancing living standards, reducing the gap between the richest and the poorest. He highlights four areas for reform to achieve this rebalancing act: Radical investment in vocational training Regional banks and regional economic strategies to ensurethat finance flows directly to local businesses Reform of corporate governance to create real value, not speculative value, by bringing together the workforce, management and shareholders for long-term investment and value-creation Pluralisation of the economy by encouraging small and medium-sized enterprises, mutuals, co-ops and social businesses 'The choice is not between Keynes and austerity: what is required is a major programme of structural reform throughout our economy to create fairer, more sustainable and more balanced economic growth.'


The Capacity To Share 2012

RRP $260.99

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This discussion of Cuba's international policies in education shows how Cuba shares its educational resources with other countries. The postcolonial critique underlying the book explores Cuba's role in relation to how the disengagement from colonial legacies in education is taking place in many countries.


Marketing Research And Modeling: Progress And Prospects

RRP $45.00

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters