This series aims to introduce and familiarise students with the basics of the world financial system. From economic basics and stocks, shares and other investments, to globalization and the economic cycle, these books will help demystify the topics that money can bring.
This book will familiarize the interested investor with Swiss equity shares at a time when they are becoming an attractive investment. It provides a short historical perspective and shows how trends detrimental to the equity market were broken in the mid-1970s and early 1980s. The performance of the Swiss equity market over time is revealed and the main determinants of share price cycles are investigated. A brief description of the history, organization, and significance of all Swiss stock exchanges is provided. The book also provides all the information a dealer requires concerning procedures and costs, trading hours, and types of transactions, as well as quotation lists and samples of individual billings. It describes how to deal at a Swiss stock exchange and how to list a share there. Foreign investors are instructed as to how to deal with their tax situation, legal restrictions upon the transfer of shares, and the implications of Swiss banking secrecy. Swiss corporate finance reporting and accounting practices are explained and interpreted. An Appendix provides an analysis of the shares of leading Swiss companies.
The environment of the stock market is complex and interrelated. As you explore the pathways of a steep stock market decline you will discover the safest time to invest. You will become a veteran fire sale shopper and you will be waiting to reward yourself and your IRA with profits in the next four severe stock market declines in your lifetime.
Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C- suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.
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