Education policy is a core element of the state's sovereignty and autonomy. This book analyzes the rise of the western education state and its limits in times of transition from western to non-western globalization and of waning newspaper interest in France, Germany, the UK and the US.
This collection of literature attempts to compile many of the classic, timeless works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. Prior to the introduction of scanner equipment in retail outlets, ACNielsen, the major supplier of information on brand performance, claimed that its business was to provide the score but not to explain or predict it. With technological advances and the introduction of the Internet, the opportunity to obtain meaningful estimates of demand functions has vastly improved; models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Chip, Kipper and Wilma hunt down the Virans who are trying to destroy bridges, railway engines and even human lives! In Making a Bolt For It can they prevent the Virans from sabotaging the whole Industrial Revolution? Biff, Chip, Kipper and friends are older now and their true destiny is about to be revealed...Can they stop the evil Virans from destroying history as we know it? The Time Chronicles are exciting chapter books following your favourite characters on a series of adventures through time. These captivating stories feature familiar characters in fast-paced adventures to engage children. The missions feature real historical events and characters, fascinating facts and thrilling plots. Children will love reading these language-rich adventures. Books contain inside cover notes to support children in their reading. Help with children's reading development also available at www.oxfordowl.co.uk. The books are finely levelled, making it easy to match every child to the right book.
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest...The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.
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