In the aftermath of the global financial crisis, people who had never before had cause to worry about losing their jobs entered the ranks of the unemployed for the first time. In Sweden, the welfare state has been radically challenged and mass unemployment has become a reality in what used to be viewed as a model case for a full employment society. With an emphasis on Sweden in the context of transnational regulatory change, Makeshift Work in a Changing Labour Market discusses how the market mediates employment and moves on to explore the ways in which employees adjust to a new labour market. Focusing on the legibility, measurability and responsibility of jobseekers, the expert contributors of this book bring together an analysis of activation policy and new ways of organizing the mediation of work, with implications for the individual jobseeker. Students and researchers of labour market policy, the organization of markets and work and society both in Sweden and abroad will find this book to be of interest. Policy makers will find the empirical examples of policy processes among employees an extremely useful and insightful tool.
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.
In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others.
With global contributions grounded in the authors' primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.
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In the first of the two essays in this volume, "Time," Mekkes deals with the views of Aristotle, Bergson, and Einstein, and tries to find an answer to the question how we humans, taken up by universal time, will live our historical lives with the power of the Spirit. In the second essay, "Time for Reflection," Mekkes looks back at forty years of reformational Christian philosophy. He makes many critical observations, but as always, he speaks from the heart and to the heart with the intention of bringing heart and mind in line with "the Master."
This book explores the economic, social and political forces that shaped the grain market in the Roman Empire. Examining studies on food supply and the grain market in pre-industrial Europe, it addresses questions of productivity, division of labour, market relations and market integration. The social and political aspects of the Roman grain market are also considered. Dr Erdkamp illustrates how entitlement to food in Roman society was dependent on relations with the emperor, his representatives and the landowning aristocracy, and local rulers controlling the towns and hinterlands. He assesses the response of the Roman authorities to weaknesses in the grain market and looks at the implications of the failure of local harvests. By examining the subject from a contemporary perspective, this book will appeal not only to historians of ancient economies, but to all concerned with the economy of grain markets, a subject which still resonates today.
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