Based on both theoretical and empirical approaches, the essays in this volume emphasise the role of ethics in a globalized economy. Part I looks at the evolution of global finance and how efficiently, or otherwise, it works, while Part II focuses on the role of banking institutions. Using up-to-date research, the contributors focus on recent developments in the financial world. The current economic crisis is also taken into account, making this volume an essential and timely study of particular value to economists and financial historians as well as those with a professional interest in the monetary sector.
Author positioning through book publishing is today's most effective business strategy to reach highly targeted groups of people by delivering to them specific information relevant to their interests, needs and lifestyles. As an author, you gain immediate credibility, respect and expert positioning. You establish yourself as the leader in your field in front of an entirely new market of raving fans. Being an expert in your niche also opens many new opportunities to get your name out there. These include being a guest on television, radio interviews, webinars, teleseminars and more. This added exposure leads to even more clients and places your message into the hands of even more people, ones looking for your product or service. It's time to stop chasing clients and paying for ads and marketing. Get the "new business card" by writing and publishing your book and prepare to see what it's like to be schmoozed and hunted down as a resource with them now chasing you. By following the simple instructions in this book, you will have all that you need to make this year your best year yet and to soar above the competition. It's time for you to dominate your market!
This book is the productof my research at the EndowedChair of Corporate Finance and Capital Markets at the European Business School. Many people devoted their inspiration, time, and knowledge in order to support me with my interdisciplinary research. Thank you all for your support. Especially, I thank my academic supervisor Prof. Ulrich Hommel, Ph.D., who provided me with the freedom to pursue my research interests and who always s- ported me generously. In addition, I am very grateful to my co-supervisor Prof. Dr. Susanne Strahringer (TU Dresden), who graciously accepted the task of refer- ing my book. Also, I thank Prof. Dr. Matthias Krause of the Chair for Theoretical Computer Science in Mannheim for the technical and computer scienti?c support. During my research visits I received generous support from Prof. Yaneer Bar- Yam (NECSI and Harvard) and Prof. John D. Sterman (MIT), who introduced me to the ?eld of System Dynamics and Complex Systems, as well as from Prof. Victor Mossotti (U.S. Geological Survey), Prof. Hiroki Sayama (NECSI and Bingh- ton), Prof. Markus de Aguiar (Universidade Estadual de Campinas), Prof. Michel Baranger (MIT), Prof. Jay W. Forrester (MIT), and Prof. Brian D. Josephson (Cambridge). Thank you very much for numerous inspiring discussions.
He is the most dangerous man alive. He only wants to live in peace with his family, and forget the war that nearly killed him...
"From the Hardcover edition."
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
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