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The purpose of Technology and Markets for Knowledge is to reconcile two terms that the economic tradition has opposed for a long time: the market and knowledge. The editor and contributors focus on the transformations that affect the processes of creation, accumulation, and exchange of scientific, technological, and commercial knowledge by organizations.
This book is not a 'how to make a million in your first year' book. If that's what you are looking for, you probably need to go back to your Amazon search results. Instead, this book provides a real account of marketing a small business over seven years. In this book I will share with you the marketing I have tried to boost sales, what has worked and what hasn't. I have read a number of business books. These books have claimed that if I follow their advice I can make my business profits sky-rocket. I will talk you through the lessons these books preached and once I tested them, how effective they were. I am hoping that the story of my business journey provides you with some insight, saves you from wasting time, answers some of your questions and gives you ideas for your own business.
Society and contemporary culture seem forever fascinated by the topic of time. In modern fiction, Ian McEwan (The Child in Time) and Martin Amis (Time's Arrow) have led the way in exploring the human condition in relation to past, present and future. In cinema, several cultural texts (Memento, Minority Report, The Hours) have similarly reflected a preoccupation with temporality and human experience. And in the sphere of politics, debates about the 'end of history', prompted by Francis Fukuyama, indicate that how we live is deeply determined by our relationship not only to place but also to the passing of time. But what did the ancients think about time? Is our interest in chronology a relatively recent phenomenon? Or does it go further back? In his major new work, Duncan Kennedy indicates that our own fascination with time-reckoning is by no means unique. Discussing a number of key texts (such as Homer's Odyssey; Sophocles' Oedipus Rex; Virgil's Aeneid; and Ovid's Metamophoses) and imaginatively setting these side-by-side with modern works (such as Sterne's Tristram Shandy and Joyce's Ulysses), he shows that, from era to era, and in different ways, human beings have uniformly striven to understand the unfolding of history and their relationship to it. This sophisticated cross-disciplinary book will appeal not only to classicists, but also to scholars and students in the humanities more broadly, as well as beyond.
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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