Market Masters







Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






The Market Oriented University

RRP $272.99

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The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days. Both university and academic leaders alike, including presidents, provosts, deans, and faculty will find value in the instructional aspects of this book as they relate to their involvement with institutional advancement agendas as well as providing insight into the changing nature of higher education and the evolving definition of what an academic career now entails.


Small Business Marketing In A Week

RRP $19.99

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Marketing your small business just got easier

It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,

there's no customer to serve and the product or service becomes redundant.

Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.

You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed

to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.

You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.

- Sunday: Preparing the ground

- Monday: Attracting the right type of customers

- Tuesday: Keeping your customers longer

- Wednesday: Increasing customer loyalty and purchasing frequency

- Thursday: Increasing the value of your sales

- Friday: Getting new clients and better clients, faster

- Saturday: Measuring and managing your marketing activities

About the Author

John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.


How To Find A Niche Market...and Make Money

RRP $16.99

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Earn Money Online Mastering Niches Do not believe those stories of people who, from night to day, become millionaires thanks to effortless online businesses. Although, sporadically, a combination of luck and talent could be that this case becomes a reality, on most occasions these stories are mere exaggerations of the reality perfectly wrapped in an attractive sales letter with the single intention of selling a product. The reality is that any business, including an online business requires time, patience, effort, and economic investment. By now, you should choose between becoming an online millionaire (something that rarely occurs) to infiltrate a mass market and with all security lost plenty of time and money in exchange a few cents; or focusing your efforts on a market niche that will not make you a millionaire but will guarantee you the opportunity of earning a more than decent salary without having to compete with the large companies specialized in mass markets. A niche market is not other thing but a small group of clients that search for a specific product or service that no one, or basically no one, is able to offer. Identifying that need in the market and exploiting it will guarantee you safe clients with a minimum effort. The best is that you will not have to use tricks to attract clients because those clients are already looking for a product that you will offer and, therefore, clients will come to you. You neither need the brain of a scientist or an inventor to develop innovative products, you simply need to give a new focus or twist to an existent product or trend. Identifying market niches is an art that requires an elevated degree of analysis and certain practice to know your future clients and possible competitors. That will require time but, in the long term, you will feel rewarded. Once you identify and establish your first niche, it will be relatively easy to identify others and earn more money. Convince yourself: focusing your efforts on a niche is the fastest and safest way to establish an online business; guaranteeing a constant flow of cash and avoiding a considerable number of deceptions. In "How to Find a Niche Market... And Make Money," you will find a number of guidelines, tips and ideas that will help you to open your mind to the niche that surround you; teaching you how to analyze your competitors; how to attract online traffic; how to receive the visits of the search engines; and how to know the needs of your future clients to offer an unique and tailor-made product that will convert you into an expert in market niches.


Time Domain Methods In Electrodynamics

RRP $113.95

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On May 16th 2007 the Faculty of Electrical Engineering and Information Te- nology of the Technische Universitat .. Munchen .. bestowed the degree of the doctor honoris causa to Wolfgang J. R. Hoefer for Extraordinary achievements in the theory of electromagnetic elds. On this special occasion a symposium on Time Domain Methods in Modern Engineering Electrodynamics has been held in honor of P- fessor Wolfgang J. R. Hoefer at the Technische Universitat .. Munchen .. on May 16 and 17, 2007. The symposium topic was focused on the main area of research of Wolfgang J. R. Hoefer, the time domain methods in computational electromagnetics especially the transmission line matrix method and its applications. The transm- sion line matrix method has been developed and rst published by Johns and Beurle in 1971. In the past 20 years Wolfgang Hoefer has given exemplary contributions to the development of the transmission line method. Space and time discretizing time domain methods have emerged as key nume- cal methods in computational electromagnetics. Time domain methods are versatile and can be applied to the solution of wide range of electromagnetic eld pr- lems. Computing the response of an electromagnetic structure to an impulsive - citation localized in space and time provides a comprehensive characterization of the electromagnetic properties of the structure in a wide frequency range. The most important methods are the nite difference time domain and the transmission line matrix methods.


Market Research In A Week

RRP $19.99

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Learn in a week, what the experts learn in a lifetime.

The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

About the Author

Judy Bartkowiak's training courses and coaching practice have helped thousands of people to apply the skills of NLP in their everyday lives. She is a qualified NLP Trainer, NLP Master Practitioner, NLP Sports Practitioner, NLP Business Practitioner and NLP Children's Practitioner.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters