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Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

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Marketing Plan 5e

RRP $34.99

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Create winning marketing plans like the pros!

Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.

Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why.

With this practical guide, you get:
* Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan.
* Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget.
* Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.


Technology And Markets For Knowledge

RRP $684.99

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The purpose of Technology and Markets for Knowledge is to reconcile two terms that the economic tradition has opposed for a long time: the market and knowledge. The editor and contributors focus on the transformations that affect the processes of creation, accumulation, and exchange of scientific, technological, and commercial knowledge by organizations.
The first part of this book analyzes knowledge markets basis. The first three chapters rely on the idea that knowledge is the organization's fundamental capital. Technological and scientific knowledge is becoming more fragmented. Pieces of knowledge may be articulated due to sophisticated R&D technologies. Markets for knowledge solely concern individual knowledge units which form the knowledge base of the firm. These knowledge units are capitalizable and adaptable to different contexts.
The second part of this book extends these developments by providing sectoral illustrations (Chemistry, Bio-pharmaceuticals, Semiconductors, and Software). Firms are focusing on their own competencies, which entails an increasing externalization of some tasks, even the more complex ones for which the recourse to an external business service is legitimated by competencies-related motivations, economies of scale, and economies of scope. These knowledge providers allow firms to improve the efficiency of their innovative and productive activities. Consequently, the role of markets for knowledge is analyzed both with respect to the decomposition of the productive processes and the disintegration of the innovative ones.


What Other Marketing Books Won't Tell You

RRP $16.99

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This book is not a 'how to make a million in your first year' book. If that's what you are looking for, you probably need to go back to your Amazon search results. Instead, this book provides a real account of marketing a small business over seven years. In this book I will share with you the marketing I have tried to boost sales, what has worked and what hasn't. I have read a number of business books. These books have claimed that if I follow their advice I can make my business profits sky-rocket. I will talk you through the lessons these books preached and once I tested them, how effective they were. I am hoping that the story of my business journey provides you with some insight, saves you from wasting time, answers some of your questions and gives you ideas for your own business.


Antiquity And The Meanings Of Time

RRP $250.99

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Society and contemporary culture seem forever fascinated by the topic of time. In modern fiction, Ian McEwan (The Child in Time) and Martin Amis (Time's Arrow) have led the way in exploring the human condition in relation to past, present and future. In cinema, several cultural texts (Memento, Minority Report, The Hours) have similarly reflected a preoccupation with temporality and human experience. And in the sphere of politics, debates about the 'end of history', prompted by Francis Fukuyama, indicate that how we live is deeply determined by our relationship not only to place but also to the passing of time. But what did the ancients think about time? Is our interest in chronology a relatively recent phenomenon? Or does it go further back? In his major new work, Duncan Kennedy indicates that our own fascination with time-reckoning is by no means unique. Discussing a number of key texts (such as Homer's Odyssey; Sophocles' Oedipus Rex; Virgil's Aeneid; and Ovid's Metamophoses) and imaginatively setting these side-by-side with modern works (such as Sterne's Tristram Shandy and Joyce's Ulysses), he shows that, from era to era, and in different ways, human beings have uniformly striven to understand the unfolding of history and their relationship to it. This sophisticated cross-disciplinary book will appeal not only to classicists, but also to scholars and students in the humanities more broadly, as well as beyond.


Marketing For Architects And Engineers

RRP $305.99

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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.



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Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters