The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.
Do you want to quit your day job and follow your dream as a published writer? A comprehensive, hyperbole-free introduction to publishing your work on Amazon's KDP *Now with bonus addendum "The Power of Free on Amazon Kindle"* The rise of self-publishing on has recently allowed writers around the world to realize their dream of publishing their books in the world's largest book stores. The facts speak for themselves - write and publish a book today and it can earn you the passive income you need to get writing on the next book...and the next one after that. Glen Chapman (author of "The Power of Free on Amazon Kindle") outlines everything you need to know to publish and market your book, with a particular focus on Amazon, by far the biggest eBook store in the world. This is the guide he wishes he had read when he was starting out! Including - - Getting Started - Formatting Your Book - Creating Effective Book Covers that Sell - Publishing Your First Book through KDP - The importance of getting those first few sales to increase visibility - Coming Up With the Perfect Title and Synopsis - Pricing Strategy - KDP Select "" Do You Go Exclusive or Play the Field? - Should You Read Reviews of Your Books? - The Value of Promoting Outside of Amazon - Should You Take Advantage of KDP Select Free Days? - Death & Taxes - Amazon Alternatives - The Importance of Genuine Reviews - Paid Promotion "" Is it worth it? - The Importance of Blogs - Social Marketing - Perma-Free - Kindle Countdown Deals - Those Pesky Refunds - Fiction v Non-Fiction - Print on Demand - The Amazon algorithms - Links & Resources There are some fabulous publishing guides out there (such as Write.Publish.Repeat), but there are also a lot of hyped up books that overstate your chances of becoming a best-seller and sound like they are selling you an Ab-Roller or a ShamWow. Unless lightning just happens to strike in the right place, the only thing that will get you a best-seller is a lot of writing and a lot of clever promotion. It's a slow grind that is only for those passionate about writing. If you are looking for a source of income to replace your blog advertising or other get rich quick scheme, this is not the guide for you. If you can think of nothing better than using your words to weave magic for the widest possible audience (and get paid for it to boot!), this guide may just be up your alley. Now is the time to establish a presence on Amazon - it's easier than you think to get started. If you have a novel ready to go, you could literally 'go live' on Amazon within 24 hours from now! But that's just when the hard work begins...
Market-based environmental policy analysis requires taking into account all the institutional factors necessary for the market to function optimally, as well as the social forces that shape a final policy design. This book sheds light on the institutional history of the emissions trading concept as it has evolved across different contexts. Diplomats, policy experts, academics, and the carbon trading industry currently have a monopoly of knowledge about the intricacies of developing and implementing emission trading systems (ETS) for environmental control. This book seeks to weaken that monopoly. It makes accessible the policy design and practical implementation aspects of a key tool for fighting climate change. Blas Perez Henriquez analyzes past market-based environmental programs to extract lesions for the future of ETS. He follows the development of the emissions trading concept as it evolved in the United States and was later applied in the multinational European Emissions Trading System and in subnational programs in the United States such as the Regional Greenhouse Gas Initiative (REGI). This ex-post evaluation of an ETS as it evolves in real time in the real world provides a valuable supplement to what is already known from theoretical arguments and simulation studies about the advantages and disadvantages of the market strategy. Political cycles and political debate over the use of markets for environmental control make any form of climate policy extremely contentious. Henriquez argues that, despite ideological disagreements, the ETS approach, or, more popularly, 'cap-and-trade' policy design, remains the best hope for a cost-effective policy to reduce GHG emissions around the world.
I hope you will enjoy all these poems. I wrote them all long ago, living in a very different world, and very few people have read them.
Now I would love you all to read and enjoy them. I wrote them half a century ago. Now all the children are in their fifties and sixties and my world is full of grown up grandchildren. But the light is still shining through!
The grain trade, a crucial sector of the French economy, caused enormous concern throughout the eighteenth and early nineteenth centuries. Bread was the staple of French diets, so harvest shortfalls triggered unrest. The royal government had only the most scattershot and ineffective means to draw foodstuffs into restless cities. Successive regimes developed strategies to dominate the baking trades, influence prices along vital supply lines, and amass emergency stocks of grain that could meet months-long demand. As free trade ideologies developed, French administrators at both the national and local levels sought to reconcile these ideologies with the perceived need to control the market. They created increasingly hidden, and effective, means to shape the grain trade. Thus, the French state played an instrumental role in establishing a viable form of free trade.
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