Market Masters






Market Masters

Stock Market - Market Risk - Market Timing - Forex Market

Managing Market - Share Market - Trade Market - Time Market






Makeshift Work In A Changing Labour Market

RRP $238.99

Click on the Google Preview image above to read some pages of this book!

In the aftermath of the global financial crisis, people who had never before had cause to worry about losing their jobs entered the ranks of the unemployed for the first time. In Sweden, the welfare state has been radically challenged and mass unemployment has become a reality in what used to be viewed as a model case for a full employment society. With an emphasis on Sweden in the context of transnational regulatory change, Makeshift Work in a Changing Labour Market discusses how the market mediates employment and moves on to explore the ways in which employees adjust to a new labour market. Focusing on the legibility, measurability and responsibility of jobseekers, the expert contributors of this book bring together an analysis of activation policy and new ways of organizing the mediation of work, with implications for the individual jobseeker. Students and researchers of labour market policy, the organization of markets and work and society both in Sweden and abroad will find this book to be of interest. Policy makers will find the empirical examples of policy processes among employees an extremely useful and insightful tool.


Marketing Management

RRP $511.99

Click on the Google Preview image above to read some pages of this book!

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others.

With global contributions grounded in the authors' primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.


Seo And Search Marketing In A Week

RRP $19.99

Click on the Google Preview image above to read some pages of this book!

Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Time And Philosophy

RRP $70.95

Click on the Google Preview image above to read some pages of this book!

In the first of the two essays in this volume, "Time," Mekkes deals with the views of Aristotle, Bergson, and Einstein, and tries to find an answer to the question how we humans, taken up by universal time, will live our historical lives with the power of the Spirit. In the second essay, "Time for Reflection," Mekkes looks back at forty years of reformational Christian philosophy. He makes many critical observations, but as always, he speaks from the heart and to the heart with the intention of bringing heart and mind in line with "the Master."


The Grain Market In The Roman Empire

RRP $14.99

Click on the Google Preview image above to read some pages of this book!

This book explores the economic, social and political forces that shaped the grain market in the Roman Empire. Examining studies on food supply and the grain market in pre-industrial Europe, it addresses questions of productivity, division of labour, market relations and market integration. The social and political aspects of the Roman grain market are also considered. Dr Erdkamp illustrates how entitlement to food in Roman society was dependent on relations with the emperor, his representatives and the landowning aristocracy, and local rulers controlling the towns and hinterlands. He assesses the response of the Roman authorities to weaknesses in the grain market and looks at the implications of the failure of local harvests. By examining the subject from a contemporary perspective, this book will appeal not only to historians of ancient economies, but to all concerned with the economy of grain markets, a subject which still resonates today.



Search

Market Masters Articles

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters Books

Stock Market Market Risk Market Timing Forex Market
Managing Market Share Market Trade Market Time Market

Market Masters