How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success not only within the mainstream, business-to-business circuit but learn how to select, apply and scale its most prudent, proven principals to complement the most promising disruptive strategies to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.
Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun! This creative guide offers:
Since 1988, when the EC Commission issued its proposal for a Second Banking Directive containing the infamous reciprocity clause, the subject of the external dimension of the European internal market has figured high on the agenda of both political and academic discussions of the future of Europe. The criticism that the EC is constructing a "European Fortress" may have abated, but numerous questions continue to be raised about the EC's external trade policies. This book complements existing works on the relationship between the internal market and international trade by providing, for the first time, a systematic legal analysis of the external dimension of various instruments aimed at completing the internal market. Although intended to be a contribution to the academic analysis of this subject, this work deals with many topical and concrete policies such as the EC/Japan automobile arrangement, the Common Market organization for bananas, CoCom export controls, bilateral aviation agreements, and public procurement. It will be of equal use to practicing lawyers, EC officials, and scholars of EC law.
Discussion of trade barriers has come round - inevitably it seems - to national regimes of regulatory protection. Indeed, state regulation has the potential to undermine the very legitimacy of the global trading system. A compelling reconciliation between these two paramount values is essential. This text has a twofold purpose: to consider what has so far been accomplished in this mission in the field of international economic law, and to prescribe some solutions to continuing problems. This latter endeavour amounts to a coherent and integrated plan that will enhance the acceptability of free markets to governments, traders, and other stakeholders alike. The challenges analysed in depth here include: the development in the global trade regime of non-trade policy objectives, which still tend to be treated as mere exceptions to general obligations; the built-in emphasis on products rather than measures; the novel risks associated with the development of modern technology; the case-by-case approach of WTO jurisprudence, which generally fails to investigate whether the substance of any given domestic regulation is necessary to the policy goals of the state in question; and the "technical and economic feasibility" of complying with international trade obligations. The author conducts his analysis in a broad context encompassing the WTO system, the European Union, and the North American Free Trade Agreement. He finds that the clash, despite the particular institutional characteristics of these various organizations, is a major concern of them all. The jus gentium of international trade, he offers, is an imperative combining the good faith principle with the communitarian duty to cooperate. Exactly how to go about ordering this imperative is what this book is about.
This collection of original essays highlights the implications of China's economic transition since 1978 for Sino-American business and trade. Each chapter assesses the implications of China's economic and trade reforms from a different perspective, but the thread running through all of them is a conviction that the government of China and Chinese enterprises will have to strengthen their capacity to compete more effectively in the global economy if they are to be successful in expanding trade and business with the United States. Government and business leaders in both countries will face important challenges in adjusting to changing global trade alliances if they are to be more effective trading partners. Contributors review the changes in economic and trade policies in China, trace the political roots of economic reforms, assess the ability of Chinese companies to enter U.S. markets, explore the management improvements needed in Chinese enterprises, examine the differences between Chinese and North American manufacturing enterprises, and outline the changes in the world economy to which both American and Chinese business and political leaders will have to adjust.
The book begins with an introduction to the major issues facing China in transforming its economy and trade relationships with the United States and in strengthening its competitive position in the global economy. Contributors explore the political rationale for the economic changes that have taken place in China and provide a framework for understanding how China's trade policies have evolved since 1978. They trace the evolution of China's trade policies, especially as they apply to trade with the United States, and explore the remaining barriers to and opportunities for trade expansion between the two countries and the strategies that Chinese enterprises will have to adopt in order to enter U.S. markets or form joint ventures with U.S. companies. Trends in three major industries--textiles, machine tools, and medical supplies--illustrate the opportunities and requirements for Chinese enterprises to be competitive. This book will be of interest to students of international business, economics, trade and investment, China's modern economic and political history, and comparative management, and to business executives, government officials, and other professionals involved in trade and investment with China.
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
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