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A Novel Marketplace

RRP $100.99

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As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined.

In A Novel Marketplace, Evan Brier illuminates the complex ties between post-war mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably.

Analysing a range of mid-century novels-including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place - Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat.

During this anxious historical moment, the book business underwent an improbable expansion, by capitalising on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good.

A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.

About the Author

Evan Brier teaches English at the University of Minnesota, Duluth.


The The Emergence Of A National Market In Spain, 1650-1800

RRP $255.99

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Awarded the Juame Vicens Vives Prize by the Spanish Association of Economic History, this study analyses the development of the Spanish domestic market from 1650-1800, which transformed the country from a pseudocolonial territory, politically and economically dependent on its European neighbours, to a significant European power.

The Emergence of a National Market in Spain, 1650-1800 places Spain firmly in a European context, arguing that the origins of a sophisticated economy must be understood through the complex diplomacy of the period, namely the competition between Britain and France for dominance in the Iberian peninsula. It was in response to this rivalry that the Spanish state actively promoted the conditions for economic development in the 18th century, aided by autonomous commercial networks of Catalan merchants, Navarrese tradesmen and migrant French businessmen.

This original interpretation by one of Spain's leading economic historians, available in English for the first time, is indispensable reading for students and scholars of Spanish history.


Markets For Clean Air

RRP $35.00

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A comprehensive description and evaluation of the first three years of the U.S. Acid Rain Program. This environmental control program is the world's first large-scale use of a tradeable emission permit system for achieving environmental goals. The book analyzes the behavior and performance of the market for emissions permits, known as allowances, and quantifies emission reductions, compliance costs, and cost savings associated with the trading program. The book also includes chapters on the historical context in which this pioneering program developed and the political economy of allowance allocations. Finally, the book discusses the program's successes, its weaknesses, and the lesson learned regarding application of the emissions-trading approach to controlling other types of emissions, including greenhouse gases. The volume is an indispensable addition to the library of all interested in the application of marker principles for meeting environmental goals.


Workers And Trade Unions For Climate Solidarity

RRP $336.99

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This book is a theoretically rich and empirically grounded account of UK trade union engagement with climate change over the last three decades. It offers a rigorous critique of the mainstream neoliberal and ecological modernisation approaches, extending the concepts of Marxist social and employment relations theory to the climate realm. The book applies insights from employment relations to the political economy of climate change, developing a model for understanding trade union behaviour over climate matters. The strong interdisciplinary approach draws together lessons from both physical and social science, providing an original empirical investigation into the climate politics of the UK trade union movement from high level officials down to workplace climate representatives, from issues of climate jobs to workers' climate action.

This book will be of great interest to students and researchers in environmental politics, climate change and environmental sociology.


Telemarketing

RRP $18.99

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Sven Hylten-Cavallius is a successful Telemarketer still working as a Telemarketer. He has read a lot of books, got a lot of coaching and is very successful at his work and believes that another seller can give more than a sales coach, because the coach often forgot how it was when they where selling, Sven is still a seller and do this every day 5 days a week. He is also the author of this book, Telemarketing - Words from a Successful Telemarketer. The purpose of the book is to help other Telemarketers succeed, other books and also coaches mostly refer to everything as if it is something everyone knows and their own selling techniques would work for everyone. Sven knows that it is not completely true, everyone can sell but few succeed, with this book he shows what works and what do not work, explained straight to the point in an easy way that everyone can understand. It is about making Telemarketers understand selling in the basics so they can apply it into their own calls and by that get better results. He also priced this book in a price that is affordable to everyone because of one single reason, he is tired of overpriced products that people need to pay big amounts for even before they get it. "I wrote this book to help Telemarketers, not for getting their money""



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